Gears of War takes place on a planet known as Sera, inhabited by the human survivors of a once-glorious civilization. For a century, however, they fought among themselves. Eventually they knew the hush of peace that blanketed the land. That was until the discovery of Imulsion, a phosphorescing, low-viscosity fluid. Discovered by an oil-exploration drill, it was unusable until a woman named Dr. Helen Cooper created the Lightmass Process, which enabled production of cheap energy. The world economy soon collapsed due to its extremely low price and the elimination for the need of hydrocarbon and nuclear fuel sources. The few countries that had an overabundance of Imulsion under their feet soon found themselves at war with nations who were not as lucky, and so began the Pendulum Wars. During the seventy-nine year war, the Coalition of Ordered Governments, or COG, became a legitimate minor political party. Founded long before the Pendulum Wars by fanatical socialist Alexiy Desipich, the party was based on an obscure world-government philosophy based on eight guiding principle values: Order, Diligence, Purity, Labor, Honor, Loyalty, Faith, and Humility.